The Exploratory Research Of The Effect Communication Model And Effect Improving Strategy Of Interactive Advertising
نویسندگان
چکیده
منابع مشابه
The Exploratory Research of the Effect Communication Model and Effect Improving Strategy of Interactive Advertising
Interactive advertising which characterized by interactivity has become the mainstream of advertising by gradually replacing traditional one-way advertising during the new media era. This paper has obeyed the research outline below, literature review, background description, assumption proposed, and empirical analysis. Therefore, this paper proposed the communication model of interactive advert...
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ژورنال
عنوان ژورنال: The International journal of Multimedia & Its Applications
سال: 2016
ISSN: 0975-5934,0975-5578
DOI: 10.5121/ijma.2016.8102